01 SKILLS
Product design
UX design
UI design
Prototyping
Information architecture
UX research
User flows
Design Specifications
User-centric design
Usability testing
Design thinking
Agile methodologies
Miro
Figma
Branding
Graphic design
Art direction
Adobe Creative Suite
About
I have bachelor's degree in Industrial Design - Graphic Design with about 20 years of experience in design offices and advertising agencies, participating in creative projects from sketch to concept in brand design, online and offline campaigns and promotions.
I have a MBA in UX Design & Strategy and have been active in the field where I was able to join teams in digital transformation projects and development of digital products (mobile/desktop) in different sectors such as finance (Fintech) and e-commerce, as well as building my own startup (Heatlhtech) that was part of FIAP's TOP 10 Startup One in 2021.
02 PORTFOLIO
SOME PROJECTS. SEE MORE >
03 ExpERIENCE
Apr. 2023 - Feb. 2024
CLARA
Ago. 2021 - Apr. 2023
GAUGE
Product Designer
Gauge is a digital consultancy focused on market strategy, analytics, media, communications, research and user experience hub of the Stefanini Group. As a product designer, I was able to participate in various projects, from Fujifilm Brazil Digital Transformation, to the development of the e-commerce platform (app, desktop and responsive) for wholesales chain Atacadão, part of the Carrefour Group, and the prepaid finance pool ERP for Inlira, also part of the Stefanini Group.
Product Designer
Clara is a fintech company that provides an intelligent platform for corporate expense management. As a product designer in the Transactions & Dashboard/Insights squad,
I worked in a cross-functional team, collaborating with developers, data-scientists, product managers and stakeholders to understand the needs and pain points of customers and deliver user-centric, data-driven and
AI-based solutions that improve their financial well-being and satisfaction, optimizing the user interface and experience.
Jul. 2018 - Dec. 2019
AMPFY
Art Director
Advertising campaigns (offline e online):
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Iguatemi Malls
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Mélitta Coffee
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Risqué nail polish - Coty
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Olive oil Andorinha
Sep. 2014 - Apr. 2015
PACKGING BRANDS
Graphic Designer
Advertising campaigns (offline e online) for
Claro Telecom Brazil
Mar. 2010 - Sep. 2014
SQUADRO
Graphic Designer + Art Director
Advertising campaigns (offline e online), branding, graphic design work such as printed material and packaging.
Apr. 2004 - Jan. 2009
ESCRITÓRIO DE IDEIAS
Art Director + Web Designer
Advertising campaigns (offline e online) and websites.
